COURSE OVERVIEW

Gained knowledge in market research, buyer behavior, pricing strategies, marketing channels, and digital marketing. Developed skills in search engine marketing (SEM), social media strategies, and web analytics to inform data-driven decisions and craft impactful marketing campaigns.

Covered web design, analytics, SEO, search advertising, email marketing, and social media.

Executing practical projects involving website building and social media audits

Built an advertising vocabulary and thought process. Demonstrated proficiency in applying quantitative and qualitative research models. Executed a brand awareness campaign for the Lone Star Flight Museum.

Exploring human behavior, cognition, and emotion in the workplace. Learning specific tactics to create effective surveys and connect with different personality types.

Learned essential professional selling techniques, emphasizing communication skills, sales processes, and relationship building. Gained hands-on experience through role-play exercises and developed compelling sales proposals. 

Learned integrated marketing communications (IMC) and multi-channel campaigns, as well as creative strategy, media planning, and promotional tools to build and manage brands.